Developing-Leaders-issue-27-2017

Viewpoint Developing Leaders Issue 27: 2017 | 21 technology is just part of that process. It also requires sophisticated understanding of how adults learn, how different cultures learn, what is the client organization’s strategic objectives and how their budgets can best be used to achieve the greatest impact. None of those abilities touch the core business school skill of delivering cutting-edge research and learning content. The faculty are like the actors, they may be centre stage and bring the process to life, but they are nothing without the support and skills of the off-stage participants, who piece the action together. “We need to think about programs very much like the construction of a movie. How is it going to be at the launch? what is going to be the first encounter? are we going to do this encounter face-to-face or is it going to be online? And this has to be done in a logical flow that follows even after the program is officially over.” Silveira cites a large-scale learning intervention with Banco Santander recently, where several different complex elements were successfully brought together to meet new regulatory requirements in the sector. The MiFID II regulations are new EU rules to enhance investor protection in the sale of financial products, and so need to be well understood by all financial sector staff who have client interactions. For a bank the size of Santander that operates widely across the EU from Portugal to Poland and the UK to Italy, in both capital and retail markets, that means a lot of employees need to be well-versed in the directives’ rules and implications. FT|IE brought its skills in pooling and directing many different learning elements to bear on this challenge and working very collaboratively with the Santander team created an entirely online solution for this challenge. Within one year of the start of the project over 10,000 Santander employees had experienced the training; making Santander the first bank to do this entirely online. Silveira is proud of this achievement, noting that it was their ability to bring the content expertise in understanding not just the nuances of MiFID but in training employees in financial regulation more widely, with the in-house expertise that IE University’s learning technology team could bring – and working closely with the client organizations to deliver an impactful product in a short time frame that could be rolled out across the group quickly.

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