12 | Developing Leaders Issue 32: 2019 Viewpoint Technology-led innovation usually leads to short run, novelty products that offer no sustainable financial return. “Whereas we as a society are designers of human experiences. Technology as an enabler is all about helping humans design for humans. And so, if we can use AI to actually build a better understanding of humans, we will be that much further ahead. We are at an interesting crossroads where currently humans are overly fascinated by machines, whereas in future machines must serve humans.” Human-centred design can be a vehicle for translation because of its bias towards action. For example, with a technology such as ‘blockchain’, which many of us find hard to grasp, a design approach, by focusing on what the technology can do and on potential outputs, can translate it and bring it from an abstract concept to a concrete application. “A human-centred design approach is an end-to-end process where you may not need to know all the details in terms of how it was initially engineered,” says Beausoleil, “but you do need to see how it might be translated and what the translation ultimately means for you. That’s where design comes in.” “I think executive programs have a role to bring study and research to real-world practise. I am passionate about this,” she says. “I feel I’m part of a new breed of hybrid professors that are both doing research and teaching, who can help with the translation of what this complexity, of what this technology distribution system, ultimately means for people and organizations in both terms of financial sustainability and of feeling secure and safe. I believe our role is to help shape today’s leaders and hopefully the leaders of the next 15 years.” Human-centred design can be a vehicle for translation because of its bias towards action Innovation and Strategic Stability: Angèle Beausoleil in conversation